Litho Printing is a separate type of printing from Digital Printing. Offered by some major printing companies like Orbital Print, Litho Printing uses a variety of stencils and intermediates to transfer the ink onto the printing paper, whereas digital printing will just directly apply the ink to the paper via inkjet or laser.
In 2013, printing is still a key element in marketing strategies in combination with social media, internet marketing and email marketing. Consumers still expect to see printed products or hard copies for assurance. The same goes for books and book printing – consumers are still expecting high quality prints. However, with most form of marketing, how can you keep printing costs low and make the most out of your budget.
Orbital Print explains why digital printing is a great solution for businesses: