Local Web Design for your Kent Business

Nowadays, any new business start-up is recommended to have a website. What with the majority of people in Britain and abroad being connected to the Internet, the main source of leads or customers for the majority of business comes from the Internet.

Web Design Kent

If you are an existing business based in and around Kent, or you’re just starting up your business, you need your website to be visible on Google and other search engines so that your customers can find you easily. Your website also needs to be visually appealing to any visitors, because a poorly designed website could easily send potential customers away, especially if you yourself are trying to offer digital services such as web hosting or media distribution.

Using a local Web Design and Development agency from Kent will mean that the website can be built and organised by people who are within the boundaries of where your product is targeted. This means that they can draw inspiration for designs from local sources, and can tailor the marketing to specific local areas that they’re more aware of than other further afield agencies.

For example, if you were to use a Web Design agency in Kent or London, they might be able to draw inspiration from many aspects of life around the South-East. For example, an artist or graphic designer for such a Web Design agency may focus their designs on the sea, or historical aspects, such as Dover or Canterbury, or even the fact that Kent is known as ‘The Garden of England’.

London too, is a place of massive cultural development and a huge multilingual centre. By choosing a Web Design company from Kent and London, you’ll be able to see eye-to-eye on matters such as which languages to incorporate into your website.

As was previously outlined, to make your business successful, you need to make sure the website appears high in Google’s search rankings. There are many ways in which you can improve a website to make sure it appears as high as possible – pay-per-click, search-engine-optimisation, good content and a good design.

A Web Design agency in Kent will be able to increase your Google rankings by providing a quality design to fit the purpose of your website, whether it be intended for social use, a gallery or public information etc.

If you need help finding a professional Web Design in Kent, ExtraDigital is the biggest one of its kind in the southeast of England, offering many services to its clients, such as Web Design, Development, Search Engine Optimisation, Pay Per Click, Hosting and more.

Does Your Ecommerce Site Comply?

Ecommerce MarketingThis month (Oct 2012) the Office of Fair Trading (OFT) has said that more than a third of the UK’s top online retailers could be breaking consumer laws!

The OFT looked at 156 top ecommerce sites and found that 62 may not be fully complying with consumer protection law. This included unreasonable restrictions on refunds and compulsory charges being added without prior warning during the checkout process.

As many smaller online retailers use larger sites to set the example for their own online sales policies many more ecommerce sites could also be breaching UK consumer protection law.

Ecommerce UK Consumer Rights

Below is a brief summary of some key consumer rights, if you are an online retailer making sure your sales policy is in line with these will help keep you the right side of the law in the run up to Christmas.

  • Goods must be delivered within 30 days, unless agreed otherwise
  • Customers can cancel an order within seven working days (longer for financial products) and must be given a full refund
  • When refunding the refund should include any delivery charges
  • Customers do not have to return the goods in their original packaging
  • The customer is responsible for the safe return of items
  • As the retailer you will have to pay for return postage if the items are going back because they are faulty or not as ordered

Other Mistakes to Watch Out For

As well as the above if you are trading online you must provide an email contact address, as opposed to a web contact, otherwise you are breaching E-Commerce regulations.

In addition all charges should be clearly displayed upfront and not hidden at the checkout.

Online retailers who don’t comply with the law could be taken to court and face fines, so don’t taking your compliance fore granted.

Maximising Sales

So why have some retailers been less than compliant when it comes to consumer law. In the instance of hidden charges this could be a genuine concern that customers may be put off by these costs.

Whatever the reasons ultimately the consumer law is there to make sure customers get a fair deal and are full informed, because that is what they want. There are better ways to promote your products and encourage sales while keeping your website compliant.

Cornish WebServices are experts in internet marketing with a proven track record of real results. We focus on giving clients a genuine return on their investment and for retailers that means reaching more customers and generating more sales.

To find out more visit http://www.cornishwebservices.co.uk/