A good manager will tell you that the best businesses are built around people. It often doesn’t matter what product you sell or what service you are offering if the people you employ are not up to the task of delivering your product or service well. This is why training is so important. All employees should follow the same processes and regulations to really help to make a brand what it is.
One of the best ways to communicate expectations with your employees is by using training manuals. A recent article from B2B source outlines the benefits of training manual printing.