Make direct mail services work for you.
It is often said that first impressions are the most lasting. For example if you run into a person who, upon first meeting, was surly and rude, you’d probably think that they’re of that mood near enough all the time. The same is also true of businesses, and the first impressions potential customers receive of them will influence their attitude for a long time. As such, ensuring that any advertising you do for your company gets the right impression across the first time around deserves a fair amount of thought and effort. Direct mail services, in which advertising is directly mailed to homes in a bid to increase awareness, is no different to this enterprise.
As with most advertising, you only have a single chance to get your first impression across quickly and effectively. The major disadvantage behind direct mail services is that people are very quick to throw advertising away as junk mail. So those first few seconds of attention are essential.
If it helps, think of your mail advertising as being like an applicant at a job interview. Your impressions of that applicant will be made within the first minute of them walking through the door, such as the manner of their dress, their speech, their behaviour and their body language. A similar principle applies to consumers and advertising.
First to consider is the material of your flyers and brochures. If a flyer that slips through the door has been cheaply printed on poor-quality paper, with a limited, unimaginative and cluttered layout and design, it will go in the bin. That sort of thing works for a local church jumble sale or a school charity bake off, but it won’t work for a professional business. Make sure you use glossy, high-quality paper, high-quality printing, and an eye catching and professional design.
Also make sure that your brochures are simple and get their point across quickly. With direct mail services, you only have one chance to convert a potential consumer. You need to tell them what you’re offering and why they should be interested at a single glance. Make sure you place the important part of your message at the top of the page, make sure it’s bold and clear, make sure it gets all important information out within two or three lines.
Another way to try and secure further interest is to include free samples, if you can actually offer that. This is an advantage only available to direct mail service advertising. It’s rather hard to offer free samples over the TV or on a bill board. And people like free stuff, after all, and are less likely to throw away something they’ve received for no payment. It also allows people to see the proof in the pudding. Nothing quite demonstrates the quality of your products than the products themselves.
A final way to get the most out of your direct mail advertising, quite simply, is to not give up if it does not immediately net you sales. Sometimes failure is not because of the advertising itself, but something more basic such as a small but vital flaw that prevented the advertising from working, or perhaps the campaign not reaching enough people. Experiment with your campaign and try to look into new avenues, and sure enough you’ll see the effects for yourself. For more information about direct mail, visit Orbital Mailing here.