As we all know, marketing is one of the most dynamic industries – with new concepts, data and discoveries constantly coming to light. One form of marketing that has always been in the mix – despite what others may say – is direct mail.
Just setting up a social media account is not enough – companies need to develop an efficient strategy which should be targeted across all mediums used. It’s useless to just send bulk mail to a mailing list as this is very impersonal. Whilst the internet is great for targeted campaigns, many are finding that direct marketing is still an effective way to target customers.
Find out the results of a recent study that has found that 79% of consumers act on direct mail immediately….
Read the full article here at B2B source.